Build The Engine That Keeps Shipping

Chasing hits isn't enough. We co-explore with founders to provide the venture backbone that turns daily execution into a game studio’s true lasting assets.

Why we exist

Founding a studio isn’t about proving you’re skilled - you already are. It’s about surviving the learning curve of building a team, a cadence, and a machine that can ship. Markets are crowded. Mistakes are expensive. And time is the one thing you can’t buy back. Replay exists to compress that cost with capital and real operating support.

Why we exist

What we are

Replay is a venture builder and investor for mobile game founders with a global mandate. If founders are early, we co-build to get the studio foundations right. If they are already shipping, we invest to add capital and leverage.

What we are

What we are not

Replay is not a publisher shopping for games. We are not an accelerator that gives advice without real capital. We invest and we co-build, with support tailored to your stage. That’s why we only partner with founders who already have real game development and/or publishing experience.

What we are not

Mobile puzzle first

Right now, Replay is focused on mobile puzzles. It’s a category where great studios win through taste, iteration speed, and strong execution systems - not just big budgets.

Expanding thoughtfully

We’re also actively exploring tower defense and idle games. We expand based on market signals and what we can support well.

How we think about focus

We keep focus tight enough to build real leverage, and flexible enough to stay current. That means we:

start with one category we can go deep on (puzzle)

add adjacencies where our support system transfers (tower defense, idle)

keep diversifying over time as we learn, iterate, and upgrade what Replay can provide

Replay Support System

Capital with intent

Replay provides capital designed to match your stage and milestone reality, using funding as a tool to create momentum, not as a finish line.

Capital with intent

Replay provides capital designed to match your stage and milestone reality, using funding as a tool to create momentum, not as a finish line.

Operations from day one

Replay helps you get the basics right early - legal setup, finance hygiene, and the operating structure that prevents chaos later.

Operations from day one

Replay helps you get the basics right early - legal setup, finance hygiene, and the operating structure that prevents chaos later.

Strategic publishing partners

Replay builds strategic partnerships with publishers and negotiates as a collective, so founders get better terms and stronger operational backing.

Strategic publishing partners

Replay builds strategic partnerships with publishers and negotiates as a collective, so founders get better terms and stronger operational backing.

Expert network

Replay provides access to a curated network of operators and specialists when founders hit hard problems.

Expert network

Replay provides access to a curated network of operators and specialists when founders hit hard problems.

Strategic partners

Strategic partners: Replay builds partnerships that unlock leverage new studios can’t easily access alone (UA funding, platform relationships, infrastructure deals, etc.).

Strategic partners

Strategic partners: Replay builds partnerships that unlock leverage new studios can’t easily access alone (UA funding, platform relationships, infrastructure deals, etc.).

Fundraising readiness

Replay helps founders become fundraising-ready before they need to fundraise.

Fundraising readiness

Replay helps founders become fundraising-ready before they need to fundraise.

International exposure

Replay helps founders build with a global lens by organizing study tours in key international markets and bringing in international operators to share real stories, hard lessons, and tactics.

International exposure

Replay helps founders build with a global lens by organizing study tours in key international markets and bringing in international operators to share real stories, hard lessons, and tactics.

Team, HR, and hiring leverage

Replay helps founders build the team system - not just fill roles.

Team, HR, and hiring leverage

Replay helps founders build the team system - not just fill roles.

Capital with intent

Replay provides capital designed to match your stage and milestone reality, using funding as a tool to create momentum, not as a finish line.

Strategic publishing partners

Replay builds strategic partnerships with publishers and negotiates as a collective, so founders get better terms and stronger operational backing.

Strategic partners

Strategic partners: Replay builds partnerships that unlock leverage new studios can’t easily access alone (UA funding, platform relationships, infrastructure deals, etc.).

International exposure

Replay helps founders build with a global lens by organizing study tours in key international markets and bringing in international operators to share real stories, hard lessons, and tactics.

Operations from day one

Replay helps you get the basics right early - legal setup, finance hygiene, and the operating structure that prevents chaos later.

Expert network

Replay provides access to a curated network of operators and specialists when founders hit hard problems.

Fundraising readiness

Replay helps founders become fundraising-ready before they need to fundraise.

Team, HR, and hiring leverage

Replay helps founders build the team system - not just fill roles.

Two tracks, one support system

We partner through two distinct paths: the Venture Builder Track and the Investment Track. You don’t need to decide which one fits you today. We use a single application to evaluate your studio’s stage, cap table structure, and support needs, then guide you to the track that maximizes your leverage.

Venture Builder Track

Investment Track

For Founders Forming A New Studio

Total Investment: $150K

Designed to empower experienced game creators and developers, this is not a bootcamp - it is an execution environment where you connect with our strategic publishers and ship games from Day 1. We structure investment across three Stage Gates to align priorities, targets, and support as your studio evolves.

Stage Gate 1 (4-6 months)

Foundation

Set the studio up to win before you try to sprint. In this phase, the pressure is not to "make a profitable hit immediately." The pressure is building the fundamentals that make hits possible. Replay helps founders get the core right:

Build the founding team and fill key operational roles
Sharpen execution habits and establish a professional working process
Define the studio’s edge and the long-term assets you want to build
Master market nuances by learning from game development and UA approaches across key markets like Vietnam and Turkey

Stage Gate 2 (4-6 months)

Full Speed

Turn your edge into a hit. This phase is where studios move from “forming” to “proving.” Now the focus shifts:

Run at real tempo with tighter iteration loops
Crystallize your category mastery - leverage the asset library you’ve built since Day 1 to dominate a specific game group, turning your accumulated resources into a defensible production engine
Mark your arrival - Ship the title that cuts through the noise, commands market attention, and proves your studio has arrived

Stage Gate 3 (4-6 months)

Option Maximization

Step into the wider system and shape your future. With momentum established, founders must transition from leading a product team to leading a resilient organization.

Evolve into company builders: Shift focus from daily shipping to corporate strategy, building the culture and operational systems required to scale
Fundraising and partnership fluency: Master the landscape of investors and partners to secure capital and alliances that amplify leverage
Design your destiny: Define your long-term route (M&A, exit pathways, etc.) to choose your future intentionally, not reactively

Application Process

The Application (One Entry Point): Whether you are forming or scaling, it starts here. Submit your portfolio and team details via our single application form
Execution Challenge: For Venture Builder candidates, the next step is a single qualification task designed to demonstrate your hands-on execution capability
Founder Alignment: Meet with Replay’s core team to align on ambition, ways of working, and support needs
The 30-Day Pilot: Work directly with our strategic publishing partner for one month, building prototypes based on live market data

Venture Builder Track

Investment Track

For Founders Forming A New Studio

Total Investment: $150K

Stage Gate 1 (4-6 months)

Foundation

Build the founding team and fill key operational roles
Sharpen execution habits and establish a professional working process
Define the studio’s edge and the long-term assets you want to build
Master market nuances by learning from game development and UA approaches across key markets like Vietnam and Turkey

Stage Gate 2 (4-6 months)

Full Speed

Turn your edge into a hit. This phase is where studios move from “forming” to “proving.” Now the focus shifts:

Run at real tempo with tighter iteration loops
Crystallize your category mastery - leverage the asset library you’ve built since Day 1 to dominate a specific game group, turning your accumulated resources into a defensible production engine
Mark your arrival - Ship the title that cuts through the noise, commands market attention, and proves your studio has arrived

Stage Gate 3 (4-6 months)

Option Maximization

Step into the wider system and shape your future. With momentum established, founders must transition from leading a product team to leading a resilient organization.

Evolve into company builders: Shift focus from daily shipping to corporate strategy, building the culture and operational systems required to scale
Fundraising and partnership fluency: Master the landscape of investors and partners to secure capital and alliances that amplify leverage
Design your destiny: Define your long-term route (M&A, exit pathways, etc.) to choose your future intentionally, not reactively

Application Process

The Application (One Entry Point): Whether you are forming or scaling, it starts here. Submit your portfolio and team details via our single application form
Execution Challenge: For Venture Builder candidates, the next step is a single qualification task designed to demonstrate your hands-on execution capability
Founder Alignment: Meet with Replay’s core team to align on ambition, ways of working, and support needs
The 30-Day Pilot: Work directly with our strategic publishing partner for one month, building prototypes based on live market data

Venture Builder Track

Investment Track

For Studios with Live Operations

Total Investment: $100K - $500K

Designed exclusively for established founders with a complete core team and games in the market, this track serves studios at a critical inflection point - whether you need to hit "restart" to break the publisher loop or "accelerate" to materialize a winning strategy. We tailor our partnership to your reality, providing the stability to restructure or the leverage to scale. To ensure our support aligns with your specific needs, we validate the partnership through a structured diligence process:

Founder Alignment (People + Fit)

We start by meeting the founders to understand who you are, what you’ve shipped, and where you’re going next - assessing how Replay’s capital and system can accelerate your growth.

Term Sheet Discussion

Before diving deep, we align on the Term Sheet. We discuss capital requirements, valuation, and equity structure to ensure the key economics make sense for both parties. Once the fundamental deal terms are agreed upon, we move to full diligence.

Due Diligence (Facts + Clarity)

We review the business through facts: product metrics, game history, financials, and agreements. This creates a shared picture of what’s working, what’s risky, and what the next phase requires.

Stakeholder Validation

Depending on the partnership, we may speak with your key stakeholders or invite you to meet ours. This ensures the support we plan to bring is real, actionable, and fully aligned with your existing ecosystem.

Partnership Design

If there’s a fit, we move to a final decision and align on priorities and the post-investment roadmap - defining exactly what we’ll focus on first and how we’ll work together in practice.

Ready to move, but unsure which model fits your stage? Don't let the category slow you down. Submit one application, and we will guide you to the partnership model that fits your studio best.

Partner with us

Meet the people behind Replay

Replay isn’t just a fund. It’s a crew. Operators, advisors, and specialists who’ve shipped, scaled, and fixed the ugly problems that show up mid-flight. When you partner with Replay, you don’t just get capital - you get access to people you can actually call when things get hard.

Meet the crew

Start your application